Privacy Policy

Last updated: March 30, 2026

This Privacy Policy describes how Michael Saruggia ("we," "us," or "our") collects, uses, and shares information when you visit michaelsaruggia.com (the "Site"). By using the Site, you agree to the practices described in this policy.

1. Information We Collect

a. Information You Provide

We collect information you voluntarily submit through the Site, such as:

• Contact information (name, email address) when you subscribe to our newsletter or fill out a form.
• Booking information when you schedule a call through our Calendly integration.

b. Information Collected Automatically

When you visit the Site, we and our third-party partners automatically collect certain information, including:

• Device and browser information (IP address, browser type, operating system, device identifiers).
• Usage data (pages visited, time spent on pages, referring URL, click behavior).
• Cookies and tracking technologies (see Section 4 below).

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Site.
• Send you newsletters, marketing communications, and other information you have opted into.
• Respond to your inquiries and schedule calls.
• Analyze Site usage and trends to improve our content and user experience.
• Create and manage advertising audiences on third-party platforms (including LinkedIn and Meta) through tracking pixels, conversions APIs, and customer list matching.
• Measure the effectiveness of our advertising campaigns.
• Comply with legal obligations.

3. Advertising and Third-Party Tracking

a. Meta (Facebook & Instagram) Advertising

We may use the Meta Pixel and/or the Meta Conversions API on our Site. These tools collect data about your activity on the Site (such as page views, form submissions, and button clicks) and send it to Meta Platforms, Inc. to:

• Measure the performance of our ads on Facebook and Instagram.
• Build Custom Audiences and Lookalike Audiences for targeted advertising.
• Optimize ad delivery.

Data shared with Meta may include your IP address, browser information, email address (in hashed form), and on-site actions. Meta processes this data in accordance with its own Data Policy. You can opt out of Meta's interest-based advertising through your Facebook Ad Preferences.

b. LinkedIn Advertising

We may use the LinkedIn Insight Tag and/or the LinkedIn Conversions API on our Site. These tools collect data about your activity on the Site and send it to LinkedIn Corporation to:

• Measure the performance of our LinkedIn ad campaigns.
• Build Matched Audiences for retargeting and lookalike targeting.
• Gain insights about the professional demographics of our Site visitors.

Data shared with LinkedIn may include your IP address, browser information, page URLs, timestamps, and email address (in hashed form). LinkedIn processes this data in accordance with its own Privacy Policy. You can opt out of LinkedIn's interest-based advertising through your LinkedIn Ad Settings.

c. Google Analytics

We use Google Analytics to understand how visitors interact with the Site. Google Analytics uses cookies to collect information such as how often you visit, what pages you view, and what other sites you visited before coming to our Site. We use this information to improve the Site. Google's ability to use and share information collected by Google Analytics is governed by the Google Privacy Policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about your browsing activity. These technologies help us:

• Remember your preferences.
• Understand how you use the Site.
• Deliver and measure the effectiveness of advertising campaigns.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site. You may also opt out of interest-based advertising by visiting:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)
• European Interactive Digital Advertising Alliance (EDAA)

5. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Advertising platforms (Meta, LinkedIn) as described in Section 3, for audience building and campaign measurement.
• Analytics providers (Google) to help us understand Site usage.
• Email service providers (GetResponse) to deliver newsletters and marketing emails you have opted into.
• Scheduling tools (Calendly) to facilitate call bookings.
• Legal authorities when required by law or to protect our rights.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time (see Section 8).

7. Your Rights Under GDPR and CCPA

For EEA/UK Residents (GDPR)

You have the right to:

• Access, correct, or delete your personal data.
• Restrict or object to the processing of your data.
• Data portability.
• Withdraw consent at any time.
• Lodge a complaint with a supervisory authority.

For California Residents (CCPA)

You have the right to:

• Know what personal information we collect and how it is used and shared.
• Request deletion of your personal information.
• Opt out of the sale or sharing of your personal information.
• Non-discrimination for exercising your privacy rights.

We do not sell personal information. However, our use of advertising pixels may constitute "sharing" under the CCPA. You can opt out of this sharing using the opt-out links in Section 4.

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Michael Saruggia
Email: [email protected]

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.